JUGGERNAUT/CLAMBERDITE 1 Of course, there's no way a pesky subculture like extreme sports could be absorbed into the Olympics juggernaut without some kicking and screaming. After all, it emerged as a direct response to the commercialism and competitiveness of the big boys. The same kids appearing on Leno today would've been mortified by the thought four years ago. Gordon, D. & Gegax, T.T. (2002). Dudes and dinner roles. Newsweek, February 25, 2002, p. 48-51. 2 With the release of Crossroads, Hollywood joins MTV, radio stations, and the magazine industry in surrendering to this popular cultural juggernaut: all Britney, all the time. The image of the 20-year old's faux-sexy, Barbified prettiness is a pervasive a presence in American homes as the Pope's used to be in Italian ones. Franklin, H.B. (2001). The most important fish in the sea. Discover, September 2001, p. 44-50. 3 In journalism you sometimes have to say: "I was wrong." For instance, I thought that the U.S. invasion of Haiti last fall would turn out much worse than it has, and so far, fortunately, I've been wrong. But there are also times when you should say, "I was right." For me this time has come with the Japanese yen. For ten years or more, non-Japanese observers have debated whether Japan's economic juggernaut has finally hit the wall. Those who think the miracle is over say that Japan's people are tired of their belt-tightening and that big Japanese companies are too cumbersome for the agile new information age. But above all they say that the steady rise of the yen's value will price Japanese exporters out of business, as Toyotas and Sonys become too expensive for foreigners to buy. Fallow, J. (1995). NPR Commentary: Right on the money. The Atlantic Monthly. March 15, 1995. 4 Over the past two decades a digital juggernaut has run through the cultural landscape, leaving the old analog ruling class trampled in its wake. In the 1980s word processors took the place of typewriters, and CDs replaced LP records. In the 1990s personal computers took over offices, even home offices, and e-mail all but relegated letter writing to history. Television went digital too-in theory, at least-as the Federal Communications Commission rolled out a timetable for the conversion of U.S. television to digital by 2006. Most people still watch analog TV, but there seems to be little doubt that it will soon go the way of the typewriter and the LP. Fisher, M.J. (2001) Pixels at an exhibition. The Atlantic Monthly. December 2001. 5 Last year, as the Netscape Communications Corporation was suffocating under pressure from its giant rival, Microsoft, company executives came upon an essay titled "The Cathedral and the Bazaar" by a hacker named Eric Raymond. Raymond's essay analyzed (and rhapsodized) the surprisingly workable global collaboration that had resulted in the legendary "free" operating system called Linux. Impressed by Raymond's analysis and needing a bold move to counter the Microsoft juggernaut, Netscape made a decision that struck many observers as an inexplicable last-ditch maneuver. The company not only took all price tags off its Web-browsing products but also vowed to make their "source code" freely available. Liberty and Linux for all. Atlantic Unbound Web Citations, October 21, 1998. 6 For China 1999 was the eightieth anniversary of the May Fourth movement, when the Chinese intelligentsia first advocated the adoption of Western science and democracy. But it was also the fiftieth anniversary of the establishment of communism in China. And the twentieth anniversary of the beginning of the era of economic reform under Deng Xiaoping. And the tenth anniversary of the Tiananmen Square democracy movement and massacre. Which anniversary means the most to China now? The May Fourth movement and the Tiananmen movement suggest that China is heading toward democracy, if haltingly. The massacre revives the grim spectacle of China as a fascist juggernaut. Deng's reforms herald economic freedom and the victory of business over ideology. But it may well be the anniversary of the establishment of communism that has circled back most unexpectedly. Corson, T. (2000). China's blue collar blues. The Atlantic Monthly. February, 2000. 7 In 1971 Kaczynski wrote an essay containing most of the ideas that later appeared in the manifesto. "In these pages," it began, "it is argued that continued scientific and technical progress will inevitably result in the extinction of individual liberty." It was imperative that this juggernaut be stopped, Kaczynski went on. This could not be done by simply "popularizing a certain libertarian philosophy" unless "that philosophy is accompanied by a program of concrete action.". Harvard and the making of the Unabomber. The Atlantic Monthly. June, 2000. 7 "Juggernaut" Passages CVA Think-Aloud Protocols